
Digital sourcing of Gig Workers
Case Study
💚 App Design for seamless experience
Platform:
Mobile App
Industry:
Staffing
Location:
Gurugram (India)
Summary
Gigforce:
Gigforce is a platform that connects businesses with pre-trained and vetted gig workers for short-term staffing needs. The platform offers a variety of gig options, from one-day tasks to multi-month engagements, and gig workers are available on-demand in their local area. Gigforce pride itself on providing their gig workers with proper training, documentation, and timely payouts to ensure a seamless and professional experience for both it’s clients and gig workers.
Process Followed
Duration of project: Approx. 3 months
Problem & Solution:
Gigforce was facing a high turnover rate among gig workers, resulting in decreased retention and a decline in business. Our manual onboarding process was costly and inefficient, leading to increased expenses and low returns.
To address this issue,
🚀 We decided to Transform the physical process of sourcing Gigers to digital led sourcing by implementing mapping of Giger's based on their preferences set during the onboarding of app to increase the conversion and retention rate of gigers.
Validating Hypothesis in one Zone (Delhi NCR)
Team & My Role:
This Project was conducted with the team of 2 PM’s, 3 CSE’s, Design Team - Tech. Team & CPO.
My role was to...
Actively participate in research to identify key value props for Gigers and onboarding process followed on ground.
Identifying pain-points of gig workers life and drive solution which is best-fit.
Design the new digital journey for Gigers with best possible UX.
LIVE
Team KT about Gigers
Team KT to understand work model of Gigforce
Forming questionnaire for interview of both Gigers and TL’s
Participated in interview procedure & analysing outcomes -- Field Visits
Mapping value props for gigers and eliminating flows in ground onboarding process
Ideating for possible solutions
Finalising the suitable route for Business
Mapping user flows & low fidelity wireframes
Final Design & Prototypes of each module
User Testing & refining till delivery
Visited more than 12 Hubs & Interviewed more than 100 Gigers, took interview, observed while interacting with App, (Shadowed Research) followed them for their day routine.
Research Journey

What is the social and economic background of our giger?
WHO IS OUR GIGER?
JOB SEARCH APPS
WHERE DO THEY COME FROM?
JOB SEARCH WITH GIGFORCE
JOB SEARCH
WHY JOINED GIGFORCE
CHALLENGES IN JOB SEARCH
-62% gigers have NO CHALLENGE
-24% have trust issues with vendors.
-21% gigers are unaware of job search mechanism
Demographics
Experience in Gig Work
Age
-54% 18 to 25
-22% 25 to 30
-16% 30 to 35
Where search job?
-83% people find job through referrals.
-32% find job through job search apps.
-12% gigers do field enquiries. (Av. 20 people visit at every hub)
-10% people search on social media for job.
Referrals?
-69% enquire among their friends.
-25% ask among their family members.
-21% ask their colleagues/past colleagues.
Time taken?
-52% gigers said, it takes 5-7 days to find a job.
-21% said they find job within 15 days.
68% have below 1years of experience in Gig Work
15% have more than 5 years of experience in Gig Work
Most Used Apps
46% gigers use APNA APP
18% gigers use WorkIndia
12% gigers use Naukri.com
9% gigers use client apps such as Zomato, Swiggy
Why Apna App?
- Famous app, have heard about it.- It is marketed well.
- There are so many openings.
- Have to just enter the job type, and there is huge list of job.
- Might not get the job we applied for, but will surely get some job.
CHALLENGES
With Gigforce
38% have issue with late payout.
16% face problem as payout is deducted without clarity.
10% said no paid weekly offs.
Challenges at Client Side
-Late Payout- 23% Zyngo, 50% Migrants, 42% Delhi.
-Payout Deduction- 45% ETO.
Problem Redressal
-61% report to their TL.1
-2% report to supervisor on client side.
-Help and support section is very hidden.
Previous Jobs & Clients
45% worked in sector other than gig work
10% worked with Flipkart
8% worked with Amazon
15% worked with Grab, Zomato, Big-basket
6% worked with Delhivery
Previous Jobs & Clients
Experience in Gig Work
Previous Jobs & Clients
Previous Jobs & Clients
75% Referrals
12% Field Enquiries
4% Job Search Apps
31% payout issues
16% company closed
09% due to lockdown
07% studies
50% joined because it was referred by someone known.
26% joined because this was the first accessible job.
22% joined because of better payout.
15% joined because they liked the work.
67% were migrants out of those who joined because of better payout.
61% migrants joined as this was the first accessible job.
Understanding Reasons
Previous Jobs & Clients
Previous Jobs & Clients
57% find our joining process easy.
43% find TL guidance helpful during joining process.
28% said our joining process is quick.
Education
-32% graduates
-29% 12th pass
-28% 10th pass
Family
-7 members avg. family size
-41% married
Family Income
-45% monthly income 25k-50k
-18% Rs. 50k-75k
Giger Income
-37% Rs. 15k-20k
-25% Rs. 10k-15k
-Highest Income
Rs. 40k-50k
Migration
-54% migrants belong
to Bihar, Uttarakhand, West-Bengal,
Chhattisgarh, UP.
Age
-54% 18 to 25
-22% 25 to 30
-16% 30 to 35
Education
-32% graduates
-29% 12th pass
-28% 10th pass
Migration
-54% migrants belong
to Bihar, Uttarakhand, West-Bengal,
Chhattisgarh, UP.
















Research Analysis- Giger Value Props...
Solution
User Flow
Our team has made a strategic decision to upgrade our Giger sourcing process from a physical method to a digital approach. This will be achieved through the implementation of a mapping system based on Giger preferences, which will be collected during the onboarding process in our app. This digital-led sourcing approach is intended to significantly enhance our conversion and retention rates of gigers.
By leveraging technology, we can ensure a seamless and efficient sourcing process for gigers. This will allow us to map their preferences accurately, which will help us match them with the right clients and jobs. Moreover, this will enable us to provide personalised experiences for our gigers and build long-term relationships with them, which is critical for our growth and success of Business.
After Signup
Profile Set Screen
Active Job Opportunity Around Screen
Gigs for You Screen
Gig Detail Screen
Document Required Screen
TL (Team Leader) Alloted Screen
(Auto disappear after 3 sec.)
CTA
Explore Opp.
CTA
Apply Now
CTA
Apply Now
CTA
Skip
CTA
Complete
Application
CTA
Not Now
CTA
Call TL
CTA
Send WhatsApp
CTA
Not Now
CTA
Skip
Chips for Gigs Categories, Filter, List of Gigs
Application started Confirmation
Redirected to
Dial-pad
Redirected to
Documents
Submitted
Documents
Pending
Back
Back
Home Screen
with list of all applied gigs
and
TL allotted card
All Possible Scenarios
If Apply for Gig & documents are not submitted
If Apply for Gig & documents are submitted
If don’t Apply and click Skip
If don’t Apply and comes
back & back
If don’t Apply, but added as Lead by one TL in his/her workspace
If don’t Apply, but added as Lead by more than one TL in the workspace
If Apply & also added as Lead by more than one TL in the workspace
If don’t Apply & also not added as Lead
If Apply to single gig and then click skip
Edge Cases
If Apply to multiple gigs and then click skip
If already selected for a gig and joining is pending
01
02
03
04
05
06
07
09
10
11
12
08
Success Metrics
This project was huge success for our team as overall CAC for True First Day Live (TFDL) was reduced more than 80%. Also, true conversion from Lead to Active Giger was increased upto 75%.
Data from one Major City- Delhi NCR

Conclusion
In conclusion, Gigforce was struggling with a high turnover rate among gig workers, which resulted in a decline in business. The manual onboarding process was costly and inefficient, leading to increased expenses and low returns.
To address these issues, the company embarked on a digital transformation journey, led by a team of 2 PMs, 3 CSEs, the Design Team, Tech Team, and CPO.
The project involved conducting extensive research to identify the key value propositions for gig workers and their pain points, My major focus was on designing a new digital journey with the best user experience.
The result was a streamlined Digital Sourcing process that allowed gig workers to upload their documents easily and sort them according to gig requirements. The new digital journey also included a TL assigned to each giger, a My Gigs section, and filters that helped remove unwanted noise and refine gig/job searches.
Overall, the digital transformation has significantly increased the conversion and retention rate of gigers, leading to improved business outcomes for Gigforce.
Learnings
As a UX designer, there are many important lessons and skills that are learned from every project, from this project I learned many important lessons:
Prioritising user needs: In designing the Digital Sourcing process, We focused on meeting the specific needs of the gig workers, such as providing a point of contact and streamlining the document upload process. By prioritising these needs, we were able to create a more effective and user-friendly experience.
Conducting thorough research: The success of any UX project depends on a deep understanding of the needs and pain points of the users. This requires conducting extensive research, such as interviews, observations, and shadowing, to gain insight into their experiences and behaviours.
Simplifying complex information: Gig workers were found to be overwhelmed by a continuous flow of information, which led to confusion and frustration. To address this issue, we created a clear and simple interface that breaks down information into manageable chunks and guides users through each step of the onboarding process.
Designing for flexibility: Gig workers often have unpredictable schedules and varying levels of availability. By providing options for when and how they can contact their point of contact (TL’s) and upload documents, we crafted a more flexible and accommodating experience that can better meet the needs of different users.
Using data to inform design decisions: We also realised how important it is to use data from interviews and user testing to refine design decisions, such as the arrangement of sections in the app and prioritisation of certain features.
Iterating and testing: Being UX designer its critical to engaged in an iterative design process, continuously testing and refining the app based on feedback from users and other stakeholders. This allows us to identify and address any issues or areas for improvement, leading to a more effective and user-friendly experience.
Let’s Connect
Feel free to reach out for collaborations or just a friendly hello

or